Service & Technology

SEARCH ENGINE OPTIMIZATION

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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

SEARCH ENGINE MARKETING

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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.K

WEB ANALYTICS

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Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

PAY-PER-CLICK (PPC)

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads).

BULK SMS / EMAIL MARKETING

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Bulk SMS mobility services have transformed communication and taken it to an all new level. This has opened up vibrant new vistas for the mass communication industry through mobile phones. With technological advancements and the increasing accessibility of mobile phones, sending bulk SMS is an easy way to reach people without spending too much money.

DISPLAY ADVERTISING

Display advertising is advertising on websites or apps through banners or other ad formats made of text, images, flash, video, and audio.[1] The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.Display advertising is an online form of advertising that the company's promotional messages appear on third party sites or search engine results pages such as publishers or social networks.

GOOGLE ADWORD

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Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. [2] Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant.


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